Georgia resident Bethany Johnson serves as the performance manager of Cox Automotive, facilitating the retention of customers. Based in Atlanta, Georgia, Bethany Johnson carries out responsibilities that include enhancing the company’s Web profile.
To stay in the public eye, auto dealers must think beyond traditional marketing, such as flyers, window signs, and television advertising. Instead of simply reinforcing a brand name, dealers must engage and enlighten customers.
The interactivity of the Internet enables buyers to communicate back and forth via texting, email, blogging, and social media. Customers will pass by dealers that do not offer this feature.
When searching, customers tend to go with the first dealer that provides relevant and immediate information, not just about individual models, but also covering the car-owning experience as a whole. The more users find this information useful, the higher the dealership ranks in Google.
In addition to giving them reasons to buy, the Internet makes it easy for customers to refer their friends and family for future business.
Several tools can help achieve these goals. Search engine optimization improves the attractiveness and ease of use of a website. Email newsletters and blogs provide interesting information to willing subscribers. Finally, dealers should use the advantages of social media like Twitter and Facebook, and consider paid search campaigns that enable businesses to pay for website clicks.
